Sunday, 4 August 2013

How a Cup of Tea Sparked a National Movement - A Brilliant Campaign

What you need is a cup of Earl Grey, with a lovely scone filled with jam and cream.
Norway's Muslim Community used tea to change negative attitude of Norwegian citizen about Muslims.
Muslim community of Norway use tea as a best tool to reduce the misunderstanding between the Norwegian citizen and Muslims. The Norwegian Muslim community invited people to their homes and this was done in the form of a campaign.. This campaign really worked. As a result it reduces about 40% the negative impression about Muslims. The Norwegian GOVT also start supporting this campaign to reduce racism in country. Watch the video  How a Cup of Tea Sparked a National Movement - A Brilliant Campaign